Market leader, Marketing. Business English

Par : Nina O'Driscoll
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  • Nombre de pages96
  • PrésentationBroché
  • FormatGrand Format
  • Poids0.205 kg
  • Dimensions21,2 cm × 24,5 cm × 0,7 cm
  • ISBN978-1-4082-2007-8
  • EAN9781408220078
  • Date de parution01/02/2010
  • ÉditeurPearson

Résumé

Marketing is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. It includes : authentic reading texts from the Financial Times® and other sources ; a glossary of specialised language ; two "Check Tests" designed to help assess progress.
Other titles in this series include : Accounting and Finance ; Business Law ; Human Resources ; Logistics Management ; Working Across Cultures.
Marketing is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. It includes : authentic reading texts from the Financial Times® and other sources ; a glossary of specialised language ; two "Check Tests" designed to help assess progress.
Other titles in this series include : Accounting and Finance ; Business Law ; Human Resources ; Logistics Management ; Working Across Cultures.