International Marketing
5th edition
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- Nombre de pages626
- PrésentationBroché
- FormatGrand Format
- Poids1.144 kg
- Dimensions19,7 cm × 26,6 cm × 3,2 cm
- ISBN978-1-5268-4859-8
- EAN9781526848598
- Date de parution06/08/2021
- ÉditeurMcGraw-Hill
- AuteurPhilip Cateora
Résumé
In its 5th edition "International Marketing" guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.
In its 5th edition "International Marketing" guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.
