Interactive cases for business English
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- Nombre de pages125
- PrésentationBroché
- Poids0.305 kg
- Dimensions17,5 cm × 26,0 cm × 0,9 cm
- ISBN2-7298-6936-0
- EAN9782729869366
- Date de parution21/09/1999
- ÉditeurEllipses
Résumé
This book aims to provide management students with interactive and practical cases in English which require them to, seek information, organize data, and communicate managerial decisions and strategy. Topics include product presentations, start-up companies, recruitment strategy, company mergers, managerial accounting and merchandising. The units provide a user-friendly environment for the English teacher and trainer as well as for the student. Each chapter contains a pedagogical worksheet and introduction. The cases develop the four skills in a communicative, student-centered format providing material for over 30 classroom hours.
This book aims to provide management students with interactive and practical cases in English which require them to, seek information, organize data, and communicate managerial decisions and strategy. Topics include product presentations, start-up companies, recruitment strategy, company mergers, managerial accounting and merchandising. The units provide a user-friendly environment for the English teacher and trainer as well as for the student. Each chapter contains a pedagogical worksheet and introduction. The cases develop the four skills in a communicative, student-centered format providing material for over 30 classroom hours.