I love it What is it?. The power of instinct in design and branding

Instinct plays an essential role in the creative world of brand design, enabling individuals and organizations to cultivate ideas and take risks that may not have been considered through logic alone. I love it. What is it ? presents an anthology of unique essays, think pieces and visuals from successful creative business leaders around the globe, investigating the themes of courage, passion, conviction and heart-over-head decision-making when creating and leading some of the best-known brands.
International branding and design company Turner Duckworth has collaborated with Professor Gyles Lingwood (University of Lincoln, UK) to compile compelling behind-the-scenes stories from some of the world's most famous brands including Amazon, Coca-Cola, McDonald's, Campbell's and Metallica. Featuring award-winning design work from Turner Duckworth's thirty-year history, I love it. What is it ? is filled with thought-provoking and visually arresting imagery that shows the wealth of fascinating results when you listen to your inner voice.