Marshall McLuhan theorized that "The medium is the message", proposing that the means used to communicate a message is more important and has more impact than the message itself. So, too, with the power and depth in motion graphics : The movement often has a greater impact than the graphic element being moved. This book deconstructs successful, real-world Flash animations and interfaces that were chosen to clearly reveal the techniques crucial to being a successful motion graphics designer. 1 cover Macromedia Flash FreeHand, and SoundEdit ; Adobe Premiere ; Sonic Foundry Sound Forge ; and auto-des-sys, Inc. form-Z ; however, the consistent focus is on design. The web is the first truly global medium. Communicate beyond your national boundaries. Design toward a global visual language, one of simple symbology and motion.