Engineering of Creativity - Introduction to TRIZ Methodology of Inventive Problem Solving - Grand Format

Invention and innovation lie at the heart of problem solving in virtually every discipline, but they are not easy to attain. TRIZ is a unique and powerful algorithmic approach to problem solving that has demonstrated remarkable effectiveness in its native Russia, and whose popularity has now spread to organizations such as Ford, NASA, Motorola, Unisys, and Rockwell International. Until now, however, no comprehensible treatment, suitable for self-study or as a textbook, has been available.
Engineering of Creativity provides a valuable opportunity to learn and apply the concepts and techniques of TRIZ to complex engineering problems. The author — a world-renowned TRIZ expert — covers every aspect of TRIZ, from the basic concepts to the latest research and developments. He provides step-by-step guidelines, case studies from a variety of engineering disciplines, and firsthand experience in using the methodology.
Application of TRIZ can bring high-quality — even breakthrough — conceptual solutions and help remove technical obstacles. Mastering the contents of Engineering of Creativity will bring your career and your company remarkable advantages : the ability to formulate the best possible solutions for technical systems problems, the insight to predict future developments in technical systems and technological processes, and the skills to manage them.
Features : Addresses both the theoretical and the practical aspects of each concept, heuristic, and tool ; Includes detailed guidelines and numerous case studies demonstrating the TRIZ principles and practice ; Outlines techniques now used by companies such as Procter & Gamble, Xerox, 3M, Siemens, and Philips to develop and improve their products ; Presents previously unpublished research results.