Email, social marketing and the art of storytelling

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John Sadowsky - Email, social marketing and the art of storytelling.
"Email, Social Marketing and the Art of Storytelling is an insightful guide for organizations making the shift from yesterday's approach to branding -... Lire la suite
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Résumé

"Email, Social Marketing and the Art of Storytelling is an insightful guide for organizations making the shift from yesterday's approach to branding - a story the firm tells - to what branding is today : an interactive co-creation with the user community." Stephen Denning, Author of The Leader's Guide to Radical Management and The Leader's Guide to Storytelling. "John Sadowsky has emerged as a voice with profound understanding of communication in the 21st century." Seth Kahan, Author of Getting Change Right and Expert Blogger for Fast Company.
"Powerful, clear, practical, and insightful" Guy Kawasaki, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. "This book will change the way you approach email and social marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand." Nick Heys, Founder and CEO, Emailvision.

Sommaire

  • THE POWER OF STORY
  • LEADERSHIP AND BRANDING : THE SIMILITARIES
  • THE CURRENT STATE OF BRANDING : SOME TRENDS
  • MANAGING THE COMMUNITY
  • THE CASE OF FILOFAX

Caractéristiques

  • Date de parution
    01/05/2011
  • Editeur
  • ISBN
    978-2-916736-19-8
  • EAN
    9782916736198
  • Présentation
    Broché
  • Nb. de pages
    224 pages
  • Poids
    0.225 Kg
  • Dimensions
    13,0 cm × 21,0 cm × 1,5 cm

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À propos de l'auteur

Biographie de John Sadowsky

John Sadowsky is an internationally-renowned business coach and inspirational speaker. His work focuses on how leaders, brands and organizations learn to communicate authentically by telling their stories of identity. He has 15 years experience as an entrepreneur and small business CEO. Today he holds the post of Distinguished Professor of Management at Grenoble Graduate School of Business.

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