Any company that seeks to become one of the great e-Enterprises needs a clear bluepriNt for constructing a future where real-world and virtual-world assets will be inseparable. Your blueprint must include business and technology architectures, validated through an objective operating model and simulation to avoid costly mistakes. This book demystifies Net commerce and dissects the strategic challenges faced by companies that are embracing this new way of doing business. The author shows you how to create your blueprint, maximize return on your e-Investments, and continuously re-use your strategic and architectural assets to respond in real-time to changing customer demands. For CEOs, C00s, CTOs, CIOs, Net commerce executives, and entrepreneurs of all sorts, as well as the technologists that make these systems run, this book is where you need to begin.