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Draw to Win. A Crash Course on How to Lead, Sell, and Innovate with Your Visual Mind
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- Nombre de pages180
- FormatGrand Format
- PrésentationRelié
- Poids0.286 kg
- Dimensions13,6 cm × 18,9 cm × 2,0 cm
- ISBN978-0-399-56299-0
- EAN9780399562990
- Date de parution13/09/2016
- ÉditeurPortfolio Penguin
Résumé
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories. Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything shared online is now visual-selfies, GIFs, smartphone videos, and more.
This explosion of communication through pictures isn't a millennial-driven fad ; it's as natural as those lines first drawn by Oog and Aag. Just turbocharged by the latest technology. And yet over the past twenty years, as I've taught people from Fortune 500 CEOs to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw ! " Trust me, you can.
You don't need to be de Vinci to be an outstanding visual thinker and communicator.
This explosion of communication through pictures isn't a millennial-driven fad ; it's as natural as those lines first drawn by Oog and Aag. Just turbocharged by the latest technology. And yet over the past twenty years, as I've taught people from Fortune 500 CEOs to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw ! " Trust me, you can.
You don't need to be de Vinci to be an outstanding visual thinker and communicator.







