Dictionary of Marketing
3rd edition
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- Paiement en ligne :
- Livraison à domicile ou en point Mondial Relay indisponible
- Retrait Click and Collect en magasin gratuit
- Nombre de pages290
- PrésentationBroché
- Poids0.345 kg
- Dimensions13,0 cm × 20,0 cm × 1,5 cm
- ISBN0-7475-6621-6
- EAN9780747566212
- Date de parution01/01/2003
- ÉditeurBloomsbury
Résumé
Over 7 000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Terms explained in clear, simple English ; phonetic pronunciation for all main entries ; examples show words used in context ; quotations from magazines and newpapers.
Over 7 000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Terms explained in clear, simple English ; phonetic pronunciation for all main entries ; examples show words used in context ; quotations from magazines and newpapers.