Matthew Linderman et Jason Fried - Defensive Design for the Web.

Defensive Design for the Web (Broché)

Matthew Linderman, Jason Fried

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Paru le : 01/01/2004

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Let's admit it. Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems like form errors, file not found pages, out of stock items, and inaccurate search results. So how do you handle these inevitable breakdowns? With defensive design. This book shows you how with clearly explained guidelines, examples, and "Head to Head" comparisons. It's a must-read for anyone who wants to increase usability and customer satisfaction.

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- Making mistakes well
- Display obvious error messages and alerts
- Provide clear instructions
- Create friendly forms that are easy to complete
- Overcome missing pages, images, or plug-ins
- Offer help that's actually helpful
- Eliminate obstacles to conversion (EG unnecessary ads, registration, navigation, etc)
- Deliver the right results with smart search engine assistance
- Make sure unavailable items don't become dead ends
- See how your site rates