Business Research Methods - Grand Format

This is the ideal guide for students embarking on a research project or dissertation. Our expert authors will guide you through each phase involved in a research project, from selecting your topic and question, through to writing up your research. Written especially for business and management students, the relevance of research to the real world is made clear through engaging examples taken from various business functions including marketing, strategy, and human resource management.
Practical advice is provided throughout with "tips and skills" and "checklists" features, as well as a research guide available as part of the online resources. Building on the success of the previous editions, the authors employ their widely-praised writing style to bring you the clearest and most focussed introduction to business research methods available.