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Discover how decision theory and behavioural economics can change your life. Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems, from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not to have children. Ariely changed the way we view ourselves with his bestselling book Predictably Irrational.
In this collection of his popular Wall Street Journal advice column, where readers faced with various dilemmas "Ask Ariely" for his advice, he uses the latest psychological research to shed light on the most curious minutiae of human behaviour.