Advenced Business Chinese. Economy and Commerce in a Changing China and the Changing World
Par :Formats :
- Paiement en ligne :
- Livraison à domicile ou en point Mondial Relay indisponible
- Retrait Click and Collect en magasin gratuit
- Réservation en ligne avec paiement en magasin :
- Indisponible pour réserver et payer en magasin
- Nombre de pages351
- PrésentationBroché
- Poids0.87 kg
- Dimensions20,5 cm × 25,5 cm × 2,0 cm
- ISBN0-300-10050-7
- EAN9780300100501
- Date de parution01/01/2004
- ÉditeurYale University Press
Résumé
Since China joined the World Trade Organization in 2001, the economy has developed rapidly. Companies from around the world are investing in China and launching operations there, generating the need for workers who possess not only high-level Chinese-language skills but also an understanding of business and economic issues in China. This is the first textbook for advanced learners of Chinese in which economic issues are addressed in depth. Advanced Business Chinese features : five thematic units : international trade, China's economy, management and marketing, finance, and mergers and acquisitions ; lessons that help students develop language skills and communicative context and expand their critical-thinking abilities ; perspectives on economic issues in modern China, ranging from how China fits into the global economy to how economic matters affect the businesses and citizens of the nation ; authentic reading materials, including case studies ; a variety of exercises and activities ; glossaries with Pinyin transliterations and English explanations.
Since China joined the World Trade Organization in 2001, the economy has developed rapidly. Companies from around the world are investing in China and launching operations there, generating the need for workers who possess not only high-level Chinese-language skills but also an understanding of business and economic issues in China. This is the first textbook for advanced learners of Chinese in which economic issues are addressed in depth. Advanced Business Chinese features : five thematic units : international trade, China's economy, management and marketing, finance, and mergers and acquisitions ; lessons that help students develop language skills and communicative context and expand their critical-thinking abilities ; perspectives on economic issues in modern China, ranging from how China fits into the global economy to how economic matters affect the businesses and citizens of the nation ; authentic reading materials, including case studies ; a variety of exercises and activities ; glossaries with Pinyin transliterations and English explanations.