Une pure merveille !
Un roman d'une grande beauté, drôle, fin, extrêmement lumineux sur des sujets difficiles : la perte de
l'être aimé, la dureté de la vie et la tristesse qu'on barricade parfois... Elise franco-japonaise,
orpheline de sa maman veut poser LA question à son père et elle en trouvera le courage au fil des pages,
grâce au retour de sa grand-mère du japon, de sa rencontre avec son extravagante amie Stella..
Ensemble il ne diront plus Sayonara mais Mata Ne !
In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability...
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In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to:
- Identify your most profitable customers and find more just like them
- Shorten your sales cycle by anticipating customer needs and desires
- Manage your channel partnerships and all relationships more profitably
- Maintain customer privacy and confidentiality while benefiting from profiling
- Calculate the economic value of customer relationship management
- Discover the key factors that make or break CRM and I/S projects
The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!
Sommaire
Managing Customer Relationships
Defining Your CRM Process
The Role of Information Technology
Learning from Information: Data Mining
The Stages of Growth for CRM and Data Warehouse
Data Warehouse Methodology
Building the CRM Data Warehouse and Info-Structure
Critical Success Factors for CRM and DW
Data Privacy: Ensuring Confidence
Implementing Privacy and Customer Views
The @ctive Data Warehouse
The Economic Value of CRM
The Strategic View of Data Warehousing and CRM
How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies
Studies of Communications Industry Implementations
RONALD S. SWIFT is Vice President, Customer Relationship Management Solutions, NCR Corporation, the world's leading supplier of Relationship Technologies that expand and enhance relationships with thousands of clients.
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