Management & Marketing
The BCG Growth-Share Matrix: Theory and Applications. The key to portfolio management
Par : Formats :
- Nombre de pages38
- PrésentationBroché
- Poids0.049 kg
- Dimensions12,0 cm × 18,0 cm × 0,3 cm
- ISBN978-2-8062-7002-3
- EAN9782806270023
- Date de parution02/09/2015
- Collection50MINUTES.COM
- Éditeur50Minutes.com
Résumé
Understand and implement the bcg growth-share matrix in 50 minutes. This book will help you to : Analyze and understand the importance of the activities in your business portfolio ; Divide them into four categories to identify their future prospects ; Use the matrix to guide decision-making and invest in the right activities.
