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The must-read summary of Jonah Berger's book : "Contagious : Why Things Catch On". This complete summary of the ideas from Jonah Berger's book "Contagious : Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.
Added-value of this summary : - Save time - Understand the essential techniques - Expand your communication skills To learn more, read "Contagious : Why Things Catch On" and find out how you can make your information as contagious as possible !
