Summary: Buy-In - Review and Analysis of Kotter and Whitehead's Book

The must-read summary of John P. Kotter and Lorne A. Whitehead's book : "Buy-In : Saving Your Good Idea from Getting Shot Down". This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question : "How do you get people to buy-in to your brilliant ideas, suggestions and proposals ? ". In their book, the authors reveal that in order to do this, you should start by explaining your idea to other people and then use a simple four-step strategy.
This summary explains each of the steps involved and provides a new method for getting everyone to see things your way. Added-value of this summary : - Save time - Understand key concepts - Expand your knowledge To learn more, read "Buy-In" and discover the key to spreading your ideas and getting people to agree with you.