Summary: Brand-Leadership - Review and Analysis of Aaker and Joachimsthaler's Book

Edition en anglais

Note moyenne 
Publishing Businessnews - Summary: Brand-Leadership - Review and Analysis of Aaker and Joachimsthaler's Book.
The must-read summary of David Aaker and Erich Joachimsthaler's book : "Brand-Leadership : The Evolving Paradigm". This complete summary of the ideas... Lire la suite
9,99 € Neuf
Expédié sous 2 à 4 semaines
Livré chez vous entre le 19 novembre et le 3 décembre
En librairie

Résumé

The must-read summary of David Aaker and Erich Joachimsthaler's book : "Brand-Leadership : The Evolving Paradigm". This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving.
A new paradigm is emerging in which achieving brand leadership is becoming more important than simply building brand equity. In fact, the paradigm for brand building is evolving from the tactical and reactive approach of traditional brand management to the much more strategic and visionary brand leadership approach. Added-value of this summary : - Save time - Understand the key concepts - Increase your business knowledge To learn more, read "Brand-Leadership" and discover how to overcome and address the challenges brought by today's new brand paradigm.

Caractéristiques

  • Date de parution
    16/09/2016
  • Editeur
  • Collection
  • ISBN
    978-2-512-00372-4
  • EAN
    9782512003724
  • Présentation
    Broché
  • Nb. de pages
    40 pages
  • Poids
    0.051 Kg
  • Dimensions
    12,0 cm × 18,0 cm × 0,3 cm

Avis libraires et clients

Avis audio

Écoutez ce qu'en disent nos libraires !

Du même auteur

Derniers produits consultés

9,99 €