Differentiate or Die - Review and Analysis of Trout and Rivkin's Book - Poche

The must-read summary of Jack Trout and Steve Rivkin's book : "Differentiate or Die : Survival in Our Era of Killer Competition". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Differentiate or Die" shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies.
By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage. Added-value of this summary : - Save time - Understand the key concepts - Expand your business knowledge To learn more, read "Differentiate or Die" and find out how you can differentiate your brand and stand out from the competition !