Toon Vanagt is a serial internet entrepreneur : since Casius in 1999, he has launched ventures across marketplaces, open data, legaltech and fintech (Startups. be, data. be, lex. be, e-invoice. be). He co-founded and chairs FinTech Belgium. Both authors are founders, ecosystem builders and teachers of entrepreneurship, still exploring, rebels by nature.
Audience First. The new model for entrepreneurship in the age of Al
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- Nombre de pages324
- PrésentationBroché
- Poids0.44 kg
- Dimensions13,5 cm × 21,5 cm × 2,2 cm
- ISBN978-2-322-86672-4
- EAN9782322866724
- Date de parution17/06/2026
- ÉditeurBooks on Demand
Résumé
AUDIENCE FIRST A great shift is under way. The kind that, like an eclipse, overturns in broad daylight the order we thought immutable. For fifteen years, one rule reigned : validate before you build. It had its reason : building cost time, money and sleepless nights. That constraint has vanished. AI now builds in a few hours what used to take months. And what set the entrepreneur apart, the ability to make, sets no one apart any more.
For when a constraint falls, value shifts towards what resists. Towards what cannot be coded, what cannot be copied : an audience, an expertise, a voice. Your only unfair advantage. Audience × Expertise × AI = Unfair Advantage The product is no longer the starting point. It is the answer. The audience is the question. The best startups aren't invented. They are revealed.
For when a constraint falls, value shifts towards what resists. Towards what cannot be coded, what cannot be copied : an audience, an expertise, a voice. Your only unfair advantage. Audience × Expertise × AI = Unfair Advantage The product is no longer the starting point. It is the answer. The audience is the question. The best startups aren't invented. They are revealed.
