Women Want More - How to Capture Your Share of the World's Largest, Fastest-Growing Market - E-book - ePub

Edition en anglais

Michael J. Silverstein

,

Kate Sayre

,

John Butman

Note moyenne 
Michael J. Silverstein et Kate Sayre - Women Want More - How to Capture Your Share of the World's Largest, Fastest-Growing Market.
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to... Lire la suite
13,99 € E-book - ePub
Vous pouvez lire cet ebook sur les supports de lecture suivants :
Téléchargement immédiat
Dès validation de votre commande
Offrir maintenant
Ou planifier dans votre panier

Résumé

In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Caractéristiques

  • Caractéristiques du format ePub
    • Protection num.
      Contenu protégé

Avis libraires et clients

Avis audio

Écoutez ce qu'en disent nos libraires !

À propos des auteurs

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development. Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.

Des mêmes auteurs

Vous aimerez aussi

Derniers produits consultés

13,99 €