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Wheels of Punishment. How a Brutal Victorian Torture Device Became the World's Most Popular Fitness Machine
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- Nombre de pages154
- FormatePub
- ISBN978-3-565-31492-8
- EAN9783565314928
- Date de parution11/03/2026
- Protection num.pas de protection
- Taille743 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
You step onto the moving belt, start running, and exhaust yourself for an hour without ever moving an inch forward. It feels like torture-because it originally was. In 1818, English engineer Sir William Cubitt invented the "tread-wheel" strictly as a brutal punishment for prisoners. Inmates were forced to climb massive wooden gears for up to ten hours a day, crushing grain or simply grinding air to break their spirits.
This fascinating sociological history uncovers how a terrifying penal device was rebranded into the centerpiece of the modern, multi-billion-dollar fitness industry.
The book traces the treadmill's journey from being banned for excessive cruelty in the early 20th century to its triumphant return in the 1960s as a highly profitable cardiovascular medical tool. Understand the bizarre psychological shift that makes us voluntarily pay to endure what was once a human rights violation. Uncover the industrial mechanics and marketing genius that transformed the ultimate symbol of forced labor into the ultimate symbol of personal self-improvement.
The book traces the treadmill's journey from being banned for excessive cruelty in the early 20th century to its triumphant return in the 1960s as a highly profitable cardiovascular medical tool. Understand the bizarre psychological shift that makes us voluntarily pay to endure what was once a human rights violation. Uncover the industrial mechanics and marketing genius that transformed the ultimate symbol of forced labor into the ultimate symbol of personal self-improvement.