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What Would Google Do?. Reverse-Engineering the Fastest Growing Company in the History of the World
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- FormatePub
- ISBN978-0-06-189393-3
- EAN9780061893933
- Date de parution17/03/2009
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarper Business
Résumé
"Eye-opening, thought-provoking, and enlightening."-USA Today"An indispensable guide to the business logic of the networked era."-Clay Shirky, author of Here Comes Everybody"A stimulating exercise in thinking really, really big."-San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world, " author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today.
With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read. Reverse-engineer Google's success and discover the new rules of business: Customer Control: Your worst customer is your best friend. Learn why giving people control is the essential rule of the new age and how to build a better company by listening to the conversation.
Networks and Platforms: Do what you do best and link to the rest. Master the new architecture of business where openness is the key to success and your company becomes a platform for others to build upon. The Post-Scarcity Economy: The mass market is dead-long live the mass of niches. Understand the shift from an economy based on scarcity to one based on abundance, where Google's rules can change everything.
Free is a Business Model: Discover why charging less-or nothing at all-can maximize growth and value, and how to find new revenue and profit through the side door.
With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read. Reverse-engineer Google's success and discover the new rules of business: Customer Control: Your worst customer is your best friend. Learn why giving people control is the essential rule of the new age and how to build a better company by listening to the conversation.
Networks and Platforms: Do what you do best and link to the rest. Master the new architecture of business where openness is the key to success and your company becomes a platform for others to build upon. The Post-Scarcity Economy: The mass market is dead-long live the mass of niches. Understand the shift from an economy based on scarcity to one based on abundance, where Google's rules can change everything.
Free is a Business Model: Discover why charging less-or nothing at all-can maximize growth and value, and how to find new revenue and profit through the side door.
