Tim Jackson writes a technology column for the 'Financial Times' newspaper. The author of 'Virgin King: Inside Richard Branson's Business Empire' (HarperCollins 1994) and 'Turning Japanese' (HarperCollins 1993), he worked formerly as a foreign correspondent for the 'Economist' and the 'Independent' in Tokyo and Brussels. He is currently working on a book about the Sainsbury family.
Virgin King (Text Only)
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- Nombre de pages416
- FormatePub
- ISBN978-0-00-824064-6
- EAN9780008240646
- Date de parution31/01/2017
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarperCollins
Résumé
First published in 1994 and now available as an ebook.
This edition does not include illustrations.
Richard Branson is unique among today's folk heroes. Which other self-made British billionaire could lay claim to the highest esteem of our school children? Which other company chairman could be referred to by former BA Chairman Lord King as a 'pirate', having launched an airline largely on the profits of a pop song, and then go on to strike terror into the hearts of Coca-Cola and Pepsi by repackaging a branded cola? Only Branson.
He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard. 'Virgin King' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face.
'Virgin King' is the compelling history of both a private business empire and the man at its centre.
He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard. 'Virgin King' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face.
'Virgin King' is the compelling history of both a private business empire and the man at its centre.
A propos de Tim Jackson
Post-croissance. Vivre après le capitalisme
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