Viral Hex - an urban fantasy adventure

VIRAL HEX: An Urban Fantasy Thriller In a world where likes equal power and the supernatural lurks behind every viral trend, one accidental summoning will rewrite the rules of magic forever. Reed was just another broke college student trying to make it big on social media-until his "fake" demonic ritual using discount ramen and a meme grimoire actually worked. Now he's bound to Zyx, a snarky digital demon whose powers grow with every like, share, and follow.
As Reed's TikTok fame explodes overnight, he discovers the terrifying truth: in the age of social media, magic has evolved. Each viral milestone unlocks new supernatural abilities, but at a devastating cost to his soul. When hexes on professors and online trolls rack up millions of views, Reed finds himself caught between competing forces: a genuine tarot reader warning him of the dangers, a mysterious tech cult offering wealth beyond imagination, and thirty million followers whose collective consciousness forms a reality-bending hive mind.
With his body deteriorating from supernatural "soul rot" and a tech CEO plotting to harness his powers, Reed must navigate a treacherous landscape where engagement metrics determine magical potency, internet trolls wield actual curses, and trending hashtags can reshape reality itself. VIRAL HEX combines the urban fantasy wit of Jim Butcher's Dresden Files with a razor-sharp critique of influencer culture and social media obsession.
This page-turning supernatural thriller explores the dark side of going viral in a world where attention is the ultimate currency and magic has gone digital. Perfect for fans of The Dresden Files, Rivers of London, Neil Gaiman's American Gods, and anyone who's ever wondered what would happen if Black Mirror collided with urban fantasy. VIRAL HEX takes readers on a darkly humorous journey through a modern magical landscape where the most dangerous spell might be the one that brings you internet fame.