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From marketing to logistics, from the sourcing of raw materials tothe production of always new products and services, from better warehousemanagement to the possibility of creating widespread networksof suppliers and customers, according to Henrik Von Scheel 'Big datais disrupting every aspect of business'. In the fashion sector, this approachranges from the exploration of future scenarios to the qualificationof the entire system through the harmonisation of all activitiestending towards transparency and greater awareness.
This contributionis proposed through the critical lens of design as an original catalystfor change, as a tool for methodological, technical and creativereading for socio-territorial and productive transformations, with theaim of providing a general overview of the contemporary state of theart about the use of big data in the fashion industry.
