Tired of being misled by "green" marketing?In a world flooded with eco-labels and buzzwords, it's hard to know what's real. In This Is Greenwashing, sisters Rosita and Cristina Cigliola - with nearly three decades of fashion industry experience - expose the truth behind misleading sustainability claims. They reveal the tactics brands use to manipulate perception and guide you in making truly informed choices.
This is not an academic manual. It's a clear, honest, and practical guide from two fashion insiders who got tired of the lies and did the homework. If you care about what you buy and want to protect yourself from false claims, This Is Greenwashing is for you. The time to stop being misled is now. Also available in Italian. / Disponibile anche in italiano.
Tired of being misled by "green" marketing?In a world flooded with eco-labels and buzzwords, it's hard to know what's real. In This Is Greenwashing, sisters Rosita and Cristina Cigliola - with nearly three decades of fashion industry experience - expose the truth behind misleading sustainability claims. They reveal the tactics brands use to manipulate perception and guide you in making truly informed choices.
This is not an academic manual. It's a clear, honest, and practical guide from two fashion insiders who got tired of the lies and did the homework. If you care about what you buy and want to protect yourself from false claims, This Is Greenwashing is for you. The time to stop being misled is now. Also available in Italian. / Disponibile anche in italiano.