SOLDES
Jusqu'à -70% sur une sélection d'articles*
They Buy Your Because: Closing the Sale in a Crowded Market
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- FormatePub
- ISBN978-1-77458-404-0
- EAN9781774584040
- Date de parution20/10/2023
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurPage Two Press
Résumé
Learn the missing link to influence and closing sales in crowded, competitive markets. The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business. Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales. That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.
It's called your Because. The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, and results in practical application. The Framework includes seven steps and answers the question: Why do people buy this vs.
that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it. In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.
Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.
It's called your Because. The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, and results in practical application. The Framework includes seven steps and answers the question: Why do people buy this vs.
that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it. In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.
Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.