The Ultimate Copywriting Guide for Entrepreneurs and Small Business Owners - E-book - ePub

After 10 successful years as a creative copywriter, I've learned the key elements to writing great copy - copy that sells. And I'm delighted to share what I know. The fact is, the way you speak to your customers or clients can make or break your sales. But don't worry, in this quick guide, I'll take you through all the essentials of speaking with your clients and customers, and establishing your brand voice. You'll learn: What copywriting is and why it's crucial for your business How to create your own brand tone of voice The psychology behind great copy How to use copy to make sales The basics of SEO and keywords How to write and edit your own copy, designed to make sales