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The Perfect Sales Presentation. These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub protégé est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
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- Nombre de pages208
- FormatePub
- ISBN978-0-307-80362-7
- EAN9780307803627
- Date de parution17/08/2011
- Protection num.Adobe DRM
- Taille2 Mo
- Infos supplémentairesepub
- ÉditeurBANTAM
Résumé
America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical-but a craft that can be learned. Now, five of the top salespeople in America-Martin Shafiroff, Betty C.
Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer.
Then you'll hear detailed commentary from each of the five experts on subjects including: . Doing your homework beforehand . Creating initial interest . Fact finding . Presenting the product . Controlling-and assuming-the sale . Overcoming objections . Closing the sale . Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective-and more lucrative.
In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top-and keep you there.
Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer.
Then you'll hear detailed commentary from each of the five experts on subjects including: . Doing your homework beforehand . Creating initial interest . Fact finding . Presenting the product . Controlling-and assuming-the sale . Overcoming objections . Closing the sale . Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective-and more lucrative.
In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top-and keep you there.





