The Only Book You Will Ever Need On Branding to Start, Run and Grow Your Business - E-book - ePub

Michiel Maandag is an international brand advisor and coach. He is the founder of monday brand advisory. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands.
This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter. Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia's global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity.
She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters.