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The Necessary Revolution is a book about the end of The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years. It is also a book about a new era emerging in which companies are beginning to recognise the larger systems in which they operate (environmental, social, and economic) and integrate these into their core strategies. Imagine a world in which the excess energy from one business would be used to heat another.
A world in which environmentally sound products and processes would be more cost effective than wasteful ones. A world in which corporations like BP, Nike, Coca-Cola, and countless others are forming partnerships with environmental and social justice NGOs to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining that world is already emerging. We must act together now.
