In an age where social media dictates everything from our moods to our movements, The Light and the Feed explores how digital influence became humanity's most powerful - and dangerous - tool. Through stories of changemakers, whistleblowers, and everyday users caught in the algorithm's web, this book dissects how "good influencers" inspire global empathy and change, while "bad actors" weaponize misinformation, vanity, and fear. Balancing rigorous research with emotional storytelling, this book guides readers toward a more conscious digital future - one where influence enlightens rather than exploits.
In an age where social media dictates everything from our moods to our movements, The Light and the Feed explores how digital influence became humanity's most powerful - and dangerous - tool. Through stories of changemakers, whistleblowers, and everyday users caught in the algorithm's web, this book dissects how "good influencers" inspire global empathy and change, while "bad actors" weaponize misinformation, vanity, and fear. Balancing rigorous research with emotional storytelling, this book guides readers toward a more conscious digital future - one where influence enlightens rather than exploits.