The Importance of Storytelling in Business

What if a story-sharper than data and louder than ads-could add zeros to your bottom line ? The Importance of Storytelling in Business (collection Business Essentials) reveals how storytelling, business, marketing, brand, emotion, customer, sales, strategy, narrative and leadership intertwine to turn any pitch into measurable persuasion. From Domino's reputation-saving confession to Patagonia's planet-first crusade, this fast-paced guide shows you how to cast your customer as the hero, wield a neuroscience-backed three-act structure and transform cold spreadsheets into warm, unforgettable stories that sell.
Entrepreneurs, marketers and executives will find step-by-step frameworks, ready-made templates, keyword check-lists and action plans you can deploy before your next meeting-boosting performance, engagement and loyalty without adding a single slide. Specially distilled into the exclusive FIVE MINUTES format, the entire book delivers its punch in just 5 minutes of reading-perfect for a coffee break, commute or boarding call.
Don't miss your competitive edge : order your copy today and start narrating success that audiences-and search engines-will never forget !