The Handbook of Slogans - The world's most popular slogans and the stories behind them - E-book - ePub

Name: The Handbook of Slogans
Price: 3.99 EUR
Author: Lionel Salem
ISBN: 9781780591988

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Lionel Salem - The Handbook of Slogans - The world's most popular slogans and the stories behind them.

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Every Little Helps... Just Do It... Life's GoodThe ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting... Lire la suite

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Every Little Helps... Just Do It... Life's GoodThe ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2, 500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

Date de parution

06/09/2012
Editeur

Crimson
ISBN

978-1-78059-198-8
EAN

9781780591988
Format

ePub

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Biographie de Lionel Salem

Lionel Salem is a former professor at the University of Paris-Sud and visiting professor at Harvard University. He is also the author of 'The Most Beautiful Mathematical Formulas' and 'Marvels of the Molecule'.