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The End of Advertising. Why It Had to Die, and the Creative Resurrection to Come
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- Nombre de pages240
- FormatePub
- ISBN978-0-399-58852-5
- EAN9780399588525
- Date de parution13/06/2017
- Protection num.Adobe DRM
- Taille1 Mo
- Infos supplémentairesepub
- ÉditeurRandom House
Résumé
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads.
Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland-a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future.
With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed-a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay-yes, pay-to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise.
Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland-a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future.
With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed-a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay-yes, pay-to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise.