The E-commerce Marketing ‎Operating ‎System ‎ - E-book - ePub

Marketing Operating System for E-commerce: Here's What You Need to KnowPeople working and managing online stores know how tedious it is to not only run the store but also conduct its digital marketing activities. Whether it's SMS marketing, email marketing, creating and segmenting audiences, reviewing and managing conversions, running and optimizing ads, or all of these combined. It's hard work. It's literally a vicious never-ending cycle!But what if, as an e-commerce store owner or marketer, you didn't have to review your audiences and their behavior across multiple platforms? What if you didn't have to worry your marketing efforts are hit-or-miss?But what if all of your e-commerce marketing efforts could be found in one place? What if you could have a single dashboard with all the data, analytics, and ads for various platforms?If you just sighed or started imagining a lot of time and energy saved, then you'll be excited about what's coming next."E-commerce marketing pertains to activities that guide shoppers through the conversion funnel."In this book, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.
Let's dive in!It isn't just about the theory; we've made sure to include content that guides you through implementing these frameworks, be it creating customer personas, devising a selling point, or adapting and evaluating your marketing strategies. Chapter one discusses the following topics Landing Page& Social Media Calendar& Sales FunnelLanding Page Optimization: How to, Best practices & ToolsAll you need to know for a perfect A/B testHow To Create a Social Media Calendar in 6 Simple Steps to Plan Your ContentHow to create an editorial calendar in 10 minutesWhat is a Sales Funnel? (& What You Should Make Instead)Chapter Two discusses the following topics Heat Maps SEO Guide & Blog post structureHeat Maps 101: The Advertiser's Guide to ConversionsHow to Do Keyword Research for SEOSEO Guide: Content & Search Engine Success FactorsBlog post structure: How to set up an easy-to-read textHow to use headings on your siteHow to create the right meta descriptionChapter Three discusses the following topics On-Page SEO & Good Blog Post & Content StrategyHow to Create Content for Every Stage of the Buyer's JourneyWhy Create Content for the Buyer's Journey Stages?What Is a Marketing Funnel? Content Ideas for Each Stage of the Buyer's JourneySocial Media Goals and Marketing Strategies for Successful TeamsStep Social Media Marketing Strategy for BusinessesPlanning Your Social Media GoalsHow to Write a Good Blog Post: A Complete Step-by-Step ProcessHow to preview and optimize your social snippets with Yoast SEO | Yoast SEO featuresOn-Page SEO: Optimizing your WordPress Site with Yoast SEOChapter Four discusses the following topics Google Tag Manager strategy & WordPress & GA4 analytics?99 Things You Can Do with Google Tag Manager?How to Setup and Install Google Analytics 4 with Google Tag ManagerHow do you know if your website is successful? Your GA4 analytics tool can tell you that if you set up ?conversion tracking.?Google Tag Manager Custom Event Trigger Explained GTMHow To Setup Ecommerce Tracking For GA4 (Google Analytics 4)How to Track Single Page Applications with GA4 & GTMSet Up WordPress Google Tag Manager in 3 Steps