The Currency Within: Unraveling the Psychology of Money

Why do we spend, save, or sabotage our financial futures-often against our better judgment? The Currency Within dives beneath the surface of economic behavior to explore the emotional, cultural, and psychological forces that shape our relationship with money. JoJo Penwood invites readers on a journey through the hidden architecture of financial decision-making, revealing how childhood experiences, societal myths, and subconscious beliefs influence everything from budgeting to investing.
Blending behavioral science, cultural analysis, and personal insight, this book challenges the myth of rational finance and offers a more human lens on wealth, worth, and wellbeing. Whether you're a financial professional, a curious thinker, or someone seeking clarity in your money story, The Currency Within offers tools to decode your financial patterns, reframe limiting beliefs, and cultivate a healthier, more empowered relationship with money.