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The Complete Marketing Playbook for the AI Era
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Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
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- FormatePub
- ISBN8233354854
- EAN9798233354854
- Date de parution12/03/2026
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurLinda Balsamo
Résumé
Marketing has never been harder. AI has collapsed the cost of content to near zero, flooded every channel with noise, and made it almost impossible for buyers to find - or trust - anything they read. The old playbook is broken. The Complete Marketing Playbook for the AI Era is the guide for marketers, founders, and business leaders who want to cut through. Drawing on the best thinking in positioning, category creation, narrative strategy, GTM execution, community building, and measurement, this book connects the dots between everything a modern marketer needs to know - and updates it for a world where AI changes everything.
Across four parts and thirteen chapters, you will learn how to build a positioning strategy that competitors cannot copy, create a category narrative that makes your product the only logical choice, launch products in ways that get remembered long after launch day, build a community that compounds your marketing over time, and measure what actually matters rather than what is easy to track. You will also find a complete AI amplification framework - not to replace your thinking, but to scale it.
Signal first. Amplification second. Always in that order. Whether you are a CMO building a brand strategy, a founder launching your first product, or a marketer trying to make sense of a rapidly changing industry, this is the playbook you have been looking for.
Across four parts and thirteen chapters, you will learn how to build a positioning strategy that competitors cannot copy, create a category narrative that makes your product the only logical choice, launch products in ways that get remembered long after launch day, build a community that compounds your marketing over time, and measure what actually matters rather than what is easy to track. You will also find a complete AI amplification framework - not to replace your thinking, but to scale it.
Signal first. Amplification second. Always in that order. Whether you are a CMO building a brand strategy, a founder launching your first product, or a marketer trying to make sense of a rapidly changing industry, this is the playbook you have been looking for.
