The Compact Guide To Tech Product Marketing

Par : Efrat Shalem, אפרת שלם
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E-book - ePub
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  • FormatePub
  • ISBN8230285748
  • EAN9798230285748
  • Date de parution01/03/2024
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurIndependently Published

Résumé

Delve into the essence of product marketing and its significance in emerging startups and innovative tech enterprises with The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience. Uncover insights from her professional journey, learn the secrets of the trade, and equip yourself with game-changing tools.
Ideal for tech product marketers, business leaders, and entrepreneurs at all levels, this guide simplifies essential product marketing concepts, streamlines workflows, and enhances team collaboration. Explore responsibilities, best practices, and solutions to common challenges, investigate the nuances and distinctions of B2C and B2B tech product marketing, study the required qualifications and hiring processes, and acquire key takeaways for confident articulation.
Packed with real-world examples, strategies, and meticulously crafted PMM templates and infographics, this comprehensive guide serves as your mentor and companion. Nail product launches, maximize return on investment, and make your mark in the high-tech industry!

A propos de Efrat Shalem

I am an impact entrepreneur, full-stack marketing, and product management specialist with over a decade of professional experience in the high-tech industry. I operate at the forefront of emerging startups and innovative tech enterprises, guiding them to make a significant imprint on global markets. Throughout my career and entrepreneurial endeavors, I gained vast experience in transforming ideas into products and brands, leading strategy, GTM, and growth for B2B and B2C companies in various verticals including AI, big data, IoT, smart mobility, cloud, eCommerce, and fintech.
I crafted marketing strategies that landed big customers like IBM, Snap Inc., Turner, and Mercedes-Benz and helped attain millions of dollars in investments. I hold a double BA in Communication and Middle Eastern & African History from Tel Aviv University, and what truly fuels my drive is my unwavering passion for technology and its transformative power to better lives. ??? ???? ??????, ?????? ?????? ?????? ???? ?? ?????? ?? ????? ????? ??????? ????-??.
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