The Brand You 50 (Reinventing Work). Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
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- Nombre de pages224
- FormatePub
- ISBN0-375-41097-X
- EAN9780375410970
- Date de parution15/12/1999
- Protection num.Adobe DRM
- Taille549 Ko
- Infos supplémentairesepub
- ÉditeurKnopf
Résumé
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction.
Or as we call it, turning yourself into a brand .
Or as we call it, turning yourself into a brand .
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction.
Or as we call it, turning yourself into a brand .
Or as we call it, turning yourself into a brand .
A propos de Tom Peters
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