The Big Picture of Digital Marketing, Simplified! - E-book - ePub

This eBook explains digital marketing in simple terms. While there is a lot of information about digital marketing, few resources discuss the big picture. Are you a small business owner figuring out your business's digital marketing? Are you a student interested in learning more about digital marketing? If you answered yes, this eBook is for you! The aim of this eBook is to explain the 'Why' behind digital marketing.
It covers understanding what digital marketing is and the different marketing channels available, before using them to market your business. There are four chapters in this eBook: 1. The first chapter covers the rise of digital marketing and provides a flowchart of the digital marketing process.2. The next chapter is about setting goals or objectives for your digital marketing, known as a marketing strategy.3.
The third chapter lists and explores 16 different types of digital marketing channels. It provides an overview of each method and discusses their pros and cons.4. The final chapter is a conclusion about the current state of digital marketing and how integrating traditional marketing with digital marketing can help holistically reach your customers.