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The Algorithm Always Wins :How YouTube, TikTok and the Creator Economy are Rewriting Hollywood"s Future
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- FormatePub
- ISBN8232138318
- EAN9798232138318
- Date de parution06/10/2025
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurDraft2Digital
Résumé
Global entertainment now revolves around algorithms and creator-driven platforms, shifting the rules of success from tradition to data-driven engagement. This book reveals how technology, especially algorithms, have redefined entertainment, creating new rules for creators, investors, and distributors to thrive in a digital-first industry. Emmy-winning producer, lawyer, and investment banker Philip Alberstat takes readers behind the scenes of a media revolution, showing creators new paths to visibility, investors where opportunities lie, and industry professionals how to adapt for success.
Drawing on decades of advising studios, startups, and streamers, Alberstat demonstrates how attention becomes currency, creators act as studios, and algorithms decide success. Through real-world examples, Alberstat demonstrates how creators can scale more rapidly than studios and how AI accelerates disruption, redefining fame in the process. Why traditional media companies struggle to compete with creator-driven agility The economics behind the attention economy and where the next opportunities lie How AI is reshaping production, financing, and audience targeting What the future of Hollywood looks like when anyone can be a studio The Algorithm Always Wins is your essential guide to understanding and mastering the new entertainment power structure shaped by algorithms.
Whether you're a producer seeking competitive strategies, an executive navigating industry disruption, a marketer maximizing audience impact, or a creator building influence, this book delivers practical tools and insights to help you make informed decisions and succeed in entertainment's data-driven future.
Drawing on decades of advising studios, startups, and streamers, Alberstat demonstrates how attention becomes currency, creators act as studios, and algorithms decide success. Through real-world examples, Alberstat demonstrates how creators can scale more rapidly than studios and how AI accelerates disruption, redefining fame in the process. Why traditional media companies struggle to compete with creator-driven agility The economics behind the attention economy and where the next opportunities lie How AI is reshaping production, financing, and audience targeting What the future of Hollywood looks like when anyone can be a studio The Algorithm Always Wins is your essential guide to understanding and mastering the new entertainment power structure shaped by algorithms.
Whether you're a producer seeking competitive strategies, an executive navigating industry disruption, a marketer maximizing audience impact, or a creator building influence, this book delivers practical tools and insights to help you make informed decisions and succeed in entertainment's data-driven future.