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"A must-read for PR professionals, CEOs, and entrepreneurs, this book offers clear and practical advice on the effective use of PR to build a good corporate reputation, earn the trust and loyalty of your consumers, and ultimately, to build a better world in the 21st century through the practice of CSR (Corporate Social Responsibility)." - ATTY. ZULEIKA T. LOPEZ, Department Manager, Institutional Relations-Corporate Affairs Group, PDIC
