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Tell Them What They Want to Hear
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Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
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- FormatePub
- ISBN8232439071
- EAN9798232439071
- Date de parution04/11/2025
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurDraft2Digital
Résumé
What if your message could finally cut through the noise?Tell Them What They Want to Hear is a practical and inspiring guide for entrepreneurs, freelancers, and professionals who want to create messages people don't just read-but remember, trust, and act on. Blending communication psychology, storytelling, and ethical persuasion, this book shows you how the brain truly responds to words-and why emotion, not logic, makes the final decision.
You'll discover the seven psychological triggers that shape attention and trust: curiosity, reciprocity, social proof, belonging, authority, urgency, and consistency. Through real-world examples, neuroscience insights, and practical exercises, you'll learn how to craft authentic messages that connect deeply and sell naturally-without manipulation, pressure, or empty marketing tricks. Each chapter bridges science and soul, transforming influence into something ethical, human, and lasting.
You'll learn how to:. Speak to both the heart and the mind.. Build clarity, trust, and emotional resonance in your brand voice.. Turn your communication into a strategy that inspires loyalty, not fatigue.. Create messages that don't just sell, but build relationships. Written in a warm, accessible tone, Tell Them What They Want to Hear brings together two decades of experience in communication and marketing to help you become a voice people listen to-and believe.
Because true influence doesn't come from louder words. It comes from words that feel true.
You'll discover the seven psychological triggers that shape attention and trust: curiosity, reciprocity, social proof, belonging, authority, urgency, and consistency. Through real-world examples, neuroscience insights, and practical exercises, you'll learn how to craft authentic messages that connect deeply and sell naturally-without manipulation, pressure, or empty marketing tricks. Each chapter bridges science and soul, transforming influence into something ethical, human, and lasting.
You'll learn how to:. Speak to both the heart and the mind.. Build clarity, trust, and emotional resonance in your brand voice.. Turn your communication into a strategy that inspires loyalty, not fatigue.. Create messages that don't just sell, but build relationships. Written in a warm, accessible tone, Tell Them What They Want to Hear brings together two decades of experience in communication and marketing to help you become a voice people listen to-and believe.
Because true influence doesn't come from louder words. It comes from words that feel true.