Lonna Drewes is the creator of Signed. Booked. Paid., a multi-volume book and digital series that gives aspiring models, actors, and their families an insider roadmap for navigating the fashion and entertainment industries. Drawing on decades of firsthand experience, she provides practical guidance based on real-world knowledge and a deep understanding of how the industry actually works. Lonna began her professional modeling career as a teenager in New York City before working throughout Europe and later in Los Angeles.
Her experience as a working model laid the foundation for a career that would eventually expand into talent development, production, publishing, technology, and industry education. As a former modeling agency owner, she recruited, developed, and managed talent while gaining extensive knowledge of representation, placement, and career strategy. She later owned and operated a photo production company, working directly with clients, photographers, stylists, and creative teams while gaining insight into the business from multiple perspectives.
Her expertise also extends to apparel fit, sizing consistency, garment development, and fashion technology. Through Global Fashion Data and Global Fashion Tech, she has focused on improving fit accuracy, supporting industry standards, reducing returns, enhancing customer satisfaction, and developing more sustainable solutions. Lonna is also the founder of Global Fashion Publishing, the independent publishing company behind the Signed.
Booked. Paid. series. Through her publishing and consulting work, she is committed to increasing transparency and providing aspiring talent and their families with practical, actionable information. Coming from a fifth-generation family of actors and models whose roots trace back to the silent film era, she brings both historical perspective and modern industry insight to her work. As the mother of professional child models and actors who have grown into adult professionals, she also understands the industry from the unique perspectives of both insider and parent.
She doesn't teach theory. She teaches what actually works.
Her experience as a working model laid the foundation for a career that would eventually expand into talent development, production, publishing, technology, and industry education. As a former modeling agency owner, she recruited, developed, and managed talent while gaining extensive knowledge of representation, placement, and career strategy. She later owned and operated a photo production company, working directly with clients, photographers, stylists, and creative teams while gaining insight into the business from multiple perspectives.
Her expertise also extends to apparel fit, sizing consistency, garment development, and fashion technology. Through Global Fashion Data and Global Fashion Tech, she has focused on improving fit accuracy, supporting industry standards, reducing returns, enhancing customer satisfaction, and developing more sustainable solutions. Lonna is also the founder of Global Fashion Publishing, the independent publishing company behind the Signed.
Booked. Paid. series. Through her publishing and consulting work, she is committed to increasing transparency and providing aspiring talent and their families with practical, actionable information. Coming from a fifth-generation family of actors and models whose roots trace back to the silent film era, she brings both historical perspective and modern industry insight to her work. As the mother of professional child models and actors who have grown into adult professionals, she also understands the industry from the unique perspectives of both insider and parent.
She doesn't teach theory. She teaches what actually works.
