Summary: Will and Vision. Review and Analysis of Tellis and Golder's Book

The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets". This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage.
This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success. Added-value of this summary:. Save time. Understand key concepts. Expand your knowledgeTo learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.