Summary of Wes Bush's Product-Led Growth - E-book - ePub

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The main reason I wrote this book was because I witnessed first hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario, when a small team of software developers created a free video hosting product that gained over 100, 000 users in less than a year. #2 Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.
It is a completely new way of growing a SaaS business that can lead to shorter sales cycles, lower Customer Acquisition Costs, and a higher Revenue Per Employee. #3 The three tidal waves are: it becoming more expensive to acquire customers, buyers preferring to self-educate, and product experiences becoming an essential part of the buying process. You want to be on high ground when these waves hit. #4 If you rely on your sales team to sell every product, you are adding a lot of friction to the buying process.
This keeps your CACs high, but it also prevents you from helping your users self-educate.