Summary of John Jantsch's Duct Tape Marketing

Please note: This is a companion version & not the original book. Sample Book Insights: #1 In Part I, we will focus on all of the things you must do to get your marketing business off on the right track. Completing these foundational steps is similar to building a strong foundation for a building. #2 The first step in targeting your ideal clients is to identify, describe, and focus on a narrow target of clients or segments that are perfectly suited for your business.
This may include the discovery of several ideal clients. #3 You must define and focus on your ideal client, which is a prospect. All clients were once prospects, so you are really just getting them to define and focus on their ideal prospect. You will eventually come to the point where you can predict with a fair amount of accuracy that if you generate a certain number of ideal clients, you will in turn convert a predictable number of those clients to customers. #4 The first step in finding your ideal client is to take a look at your current clients.
You may find that some segment of your existing business makes up a very focused market. Create a spreadsheet of your existing clients and add as much information as possible about each.